About Us
Subjektiv is a global art platform reshaping the way we experience, discover, and collect art. Built on the philosophy that art is not just something we see, it’s something we encounter - Subjektiv bridges the gap between artists, collectors, and institutions through a seamless, transparent, and engaging ecosystem.
Founded by Kateryna Serdiuk, a former investment banker turned industry disruptor, Subjektiv offers a curated selection of original physical artworks, intuitive & innovative discovery tools, and a frictionless secure purchasing experience - whether you are a seasoned collector or a first-time buyer. Through its unique discovery, story-driven catalogs, and digital documentation, buyers can find pieces that resonate with them while ensuring authenticity and provenance. By combining technology with storytelling, the platform transforms art discovery into an immersive, intuitive experience.
For the artists, the platform provides a unique QR based selling flexible option, transparent fair commissions, lifetime resale royalties, and a global audience, allowing them to build sustainable careers beyond traditional gallery models. All of this ensures a more sustainable and accessible art market.
Beyond transactions, Subjektiv champions art as a mirror to humanity, fostering deeper connections between creators and audiences. Through exhibitions, strategic partnerships & collaborations, and curated collections, the platform showcases a diverse range of contemporary artists, amplifying their voices on a global scale.
Press releases
From billion-dollar deals and battlefields to tech: how a Ukrainian...
A new global art platform, Subjektiv , has launched with a mission to make the art world more open, human and emotionally engaging. Founded... read more
16.05.2025 • By Subjektiv
